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Lesson #3 -

12 Effective Off-Page SEO Ranking Factors

1) Blog Commenting:

Promote your Law firm Website’s Blog posts by posting comments in relevant blog posts of other websites. Make sure that their comment section allow links, so that you can comment with a link to your website.

Another way to drive more traffic to our website is to invite other attorneys to write a blog post about a practice area or share their story.

2) Forum Marketing:

Create an online discussion board or forum and join attorneys from the same practice area or local law firms. Collaborate and maintain a healthy online relationship which boosts trust and traffic to your website.

Answer to people’s legal queries and give related links to your Law Firm website in websites like Quora , Lawguru etc.

3) Search Engine Submission:

To be popular on internet, the first thing to do is to declare your Law Firm website to search engines. It is to tell the search engines that you just made a website. Search Engine submission is making a request to search engines to check out your new site. It increases your website’s popularity, traffic and eventually its ranking.

4) Directory Submission:

Directory submission is a process to create backlinks ( a link from other website ) to your Law Firm Website. You have to manually submit your website’s links to online directories. Once the link is approved and included in the directory, search engines give more value to it. Hence, directory submission becomes a key factor in your online Legal Marketing.

Top 10 FREE Legal Directories:
Free Legal Directories:
Paid Legal Directories:

5) Social Bookmarking:

A social bookmarking site is a place where users can save or ‘bookmark’ links of their favorite web pages. Some of the popular social bookmarking sites are Pinterest , Stumbleupon , Digg ,Reddit etc. So. being active on such websites and posting the links of your Law Firm website will rapidly increase your visitors count. Social bookmarking is one of the most powerful Off-Page SEO techniques.

6) Image Sharing:

Another way to drive more traffic to your Legal Site is to share your website’s images in Image sharing sites likea Flickr , Picasa, Photo Bucket, Tumblr, Imgur, Instagram etc.

7) Video Marketing:

Publish explanatory videos regarding the practice areas you serve and your winning clients’ testimonials on popular video sharing websites such as YouTube, Dailymotion, Vimeo, Hulu etc.

8) Business Reviews:

A great way to build customer trust is to get better online reviews and ratings from your existing clients and friends. Share your Law Firm Website with your friends, family and previous clients and ask them to leave a Google Review for your website.

9) Business Listings:

There are many websites like Yelp and Yellow Pages, where you can submit your Law firm as an online entry with your Law Firm name, contact number, website and address. This is called Business Listing.

If you serve in a particular city or state, you can submit your Law Firm details to local listing sites.

10) Article Submission:

One of the most successful Off-Page SEO techniques is the Article Submission. It refers to writing articles relevant to your practice areas and then submitting them to popular article submission directories.

11) RSS Directories Submission:

Promote your Law Firm blog by sending your feed URL to RSS feed submission directories. This will distribute your content across the internet and increase your Law Firm website’s visibility.

12) Document Sharing:

Share your documents, information brochures and presentations that represent your practice areas in 4shared, Slideshare etc. This not only educates others about the legal information but also gives your Law Firm a strong brand image.

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